About Us

Who we are

Ruffin'It's brand icon, a green R with a paw in the bowl of the letter

Our team shares a deep love for dogs and a commitment to delivering top-notch care.

Steven and Jen sitting with their three dogs in front of a whimsical forest mural. Jen is crouched beside a large Labradoodle, smiling warmly, while Steven sits on stacked stones with a black dog by his side. An English Bulldog sits front and centre, looking toward the camera.Illustration of a dog's paw.
at a glance

Founded in 2009, Ruffin’ It is a family-inspired dog care service in Victoria, BC, offering luxury indoor daycare with enrichment, personalized grooming, outdoor play, boutique boarding, and premium retail—all designed for your dog’s well-being and your convenience. We believe dogs are family.

Our CORE Values

Guiding every aspect of our care

Trust

Building strong relationships through consistent, reliable, and transparent care.

Connection

Creating meaningful experiences that strengthen bonds with dogs and families.

Care

Ensuring every dog’s health
& well-being with personalized attention.

Adventure

Helping dogs thrive with safe, stimulating play and opportunities for exploration.
our approach
How it works

Our love-based approach

We believe every dog has a unique personality and emotional life. That’s why our care goes beyond physical needs:

Emotional connection
Personalized care
Positive reinforcement
Respect for boundaries
Compassionate environment
Illustration of a dog's collar.
cancer care

Our family & cancer care program

Cancer shaped our journey, showing us how vital real support can be. We offer free dog care spaces to cancer patients undergoing treatment because we know how the entire family—humans and pets alike—are affected. If you or someone you know is fighting cancer, please reach out.

Book with us

Ready to get started?

Whether you're new to Ruffin’ It or a returning client, booking is simple. Start with an assessment to ensure the best fit for your dog’s needs.